Department
Select Fulton
Requested Action (Identify appropriate Action or Motion, purpose, cost, timeframe, etc.)
title
Request approval of a contract - Select Fulton Workforce Development Division, Metro Atlanta Workforce Board Regional Targeted Outreach Plan in the amount of $20,000.00 with the Atlanta Regional Commission, Workforce Metro Atlanta (Atlanta, GA) to provide coordinated marketing outreach of WorkSource services among all of the Metro Atlanta workforce boards. The contract period runs from June 30, 2022 - July 1, 2023 with automatic one-year renewal options until June 30, 2026. This MOU is 100% grant funded. (APPROVED UPON ADOPTION OF THE CONSENT AGENDA)
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Requirement for Board Action (Cite specific Board policy, statute or code requirement)
Pursuant to O.C.G.A. § 36-10-1, “All contracts entered into by the county governing authority with other persons in behalf of the county shall be in writing and entered on its minutes.”
Strategic Priority Area related to this item (If yes, note strategic priority area below)
Infrastructure and Economic Development
Commission Districts Affected
All Districts ☒
District 1 ☐
District 2 ☐
District 3 ☐
District 4 ☐
District 5 ☐
District 6 ☐
Is this a purchasing item?
Yes
Summary & Background (First sentence includes Agency recommendation. Provide an executive summary of the action that gives an overview of the relevant details for the item.)
Scope of Work: Execute a contract with a selected Contractor, monitor contract implementation, and make payments for work completed, as described below.
Also include each Participant’s, including WorkSource Fulton in input and update meetings with the Contractor to ensure the interests of each Participant are included in the agreed upon targeted outreach approach. Task 1. Kick-Off Meeting & Project Planning. This includes overall communications planning, media planning, and budget allocation recommendations. Considering previously outlined approach and budget, the Contractor will work with ARC to determine the ideal allocation of resources. Additionally, this includes media planning where the Contractor will determine not only the general approach but the tactical plan (i.e., which specific media should be purchased). Planning includes all decision making and continues throughout the course of the initiative. Deliverables: Outreach communications plan Periodic updates and modifications Task 2. Reassess Market and Understanding of Critical Workforce Issues. We are going through several significant shifts in the workforce ecosystem, which began when the pandemic first hit and continue today. First, we saw entire industry sectors close down and unemployment skyrocket. Then, COVID relief helped both employers and the unemployed work through the pandemic. Now, we see record-level low unemployment and at the same time, many people choosing not to go back to work. For those who kept working, we are also experiencing a redefinition of what “going to work” means. For this task, the Contractor should design and implement outreach/feedback methods to collect and analyze the needs of targeted customers and their understanding of services offered through the network of Local Workforce Development Boards. Deliverables: Feedback methods that may include, but is not limited to surveys, interviews, discussion groups, or other related methods. Report summarizing the feedback. Recommendations from feedback to be incorporated into the outreach plan Task 3. Development and Implementation of Outreach Plan. Contractor will develop recommendations for outreach plan that delivers targeted messages to appropriate audiences (job seekers and employers, as necessary). Once the plan is approved, Contractor will purchase the plan, monitor performance, and adjust as necessary to maximize the effectiveness of the buy. Deliverables: Media recommendations Media buys Alternative outreach platforms and strategies Modifications and adjustments as necessary. Task 4. Development of Creative Materials to Support Outreach Plans. Working with the outreach plan, the Contractor will create materials that match precisely what they have specified to buy. All materials, including website, handouts, and other material must meet accessibility requirements. Deliverables: Digital ads to fit all formats planned As needed, other materials such as transit, billboards, and printed documents to be distributed, as planned. Task 5. Guide and Training for Staff Outreach Activities. Contractor will prepare a guide for staff use in conducting ongoing outreach activities that support and coincide with the formal outreach plan. Contractor will plan and host a 2-hour training session with key local workforce staff on using the outreach guide. Task 6. Updates and Revisions to ATLWorks.org Website. Contractor will work with ARC team to update the customer website site in order to extend its use from driving people to CRCs to providing more in-depth career development information. Search engine optimization techniques should be considered. Task 7. Project management, Measurement, and Assessment. Contractor shall lead the organization, coordination, and reporting of progress on all deliverables noted above. Contractor shall share this information on a regular basis with WorkSource Metro Atlanta representatives. Contractor shall provide measures of success for the program. Deliverables: Digital dashboard Periodic performance reports Ongoing correspondence Periodic reports of work in progress Regularly scheduled meetings/teleconferences to report project status.
Community Impact: Coordinated marketing outreach will reduce public confusion of which WorkSource agency serves their area resulting in a more seamless experience for Fulton residents seeking workforce services.
Department Recommendation: Approve
Project Implications: Increased visibility of workforce development services for Fulton residents.
Community Issues/Concerns: None
Department Issues/Concerns: None
Contract & Compliance Information (Provide Contractor and Subcontractor details.)
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Exhibits Attached (Provide copies of originals, number exhibits consecutively, and label all exhibits in the upper right corner.)
Contact Information (Type Name, Title, Agency and Phone)
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Contract Attached
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Yes
Previous Contracts
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Total Contract Value
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$20,000.00 |
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Grant Information Summary
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Fiscal Impact / Funding Source
Funding Line 1:
461-118-WA43-1307: Grant, Select Fulton, Hospitality-$9,000.00
Funding Line 2:
461-118-WD42-1307: Grant, Select Fulton, Hospitality-$3,000.00
Funding Line 3:
461-118-YI22-1307: Grant, Select Fulton, Hospitality-$2,000.00
Funding Line 4:
461-118-YO21-1307: Grant, Select Fulton, Hospitality-$6,000.00
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Key Contract Terms |
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Start Date: 9/1/2022 |
End Date: 9/1/2023 |
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Would you select/recommend this vendor again?
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