DEPARTMENT
External Affairs
REQUESTED ACTION (Identify appropriate Action or Motion, purpose, cost, timeframe, etc.)
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Request approval of a recommended proposal - External Affairs, 23RFP139170A-CJC, Communication and Engagement Services with AVA Top Right, LLC (Atlanta, GA), in an amount not to exceed $407,875.00 to provide communication and engagement support services effective January 1, 2024, through December 31, 2024, with three renewal options. (APPROVED)
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REQUIREMENT FOR BOARD ACTION In accordance with the Purchasing Code Sections 102-374 or 102-375, all competitive sealed proposals shall be forwarded to the Board of Commissioners for approval.
STRATEGIC PRIORITY AREA RELATED TO THIS ITEM (If yes, note strategic priority area below)
Open and Responsible Government
COMMISSION DISTRICTS AFFECTED
All Districts ?
District 1 ?
District 2 ?
District 3 ?
District 4 ?
District 5 ?
District 6 ?
IS THIS A PURCHASING ITEM?
Yes
SUMMARY & BACKGROUND Fulton County Department of External Affairs seeks to engage an agency to support major organizational communications initiatives, including both communications and engagement support to raise awareness of major initiatives and create information tools with accurate, timely messages for Fulton County residents.
Scope of Work: The firm will be responsible for Communications and Engagement support to support major Fulton County initiatives, including justice / public safety and health / human services.
The work will include:
* Communications Research - Review of materials, previous media coverage, stakeholder interviews, and social listening activities
* Strategy / Message Development - Based on research activities, develop communication and engagement strategies including identification of stakeholders and message mapping. The firm will be an active partner in execution of communication and engagement strategies.
* Community Engagement Framework Development & Implementation
* Media Relations - Develop...
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